European E-commerce Law Case Study Example | Topics and Well Written Essays - 4750 words

European E-commerce Law - Case Study Example The software costs 50, with a postage and packing charge of 5 if sent via DVD. Brian lives in another EU country (not the UK). He goes to Alfred's website with the intention of downloading a copy of Alfred's latest computer program for use in his own small business. He clicks on a "Download Now" button, inputs his address and credit card details, and is presented with Alfred's contract terms as a 'Click Wrap' agreement. Brian scrolls down through the agreement without reading it, clicks an 'I accept' button at the bottom of the screen, and downloads the software. He then begins using it. assy lives in the UK. She goes to Alfred's website with the intention of buying a copy of Alfred's latest computer program on DVD, for her own personal use. She clicks on an "Order Now" button, inputs her address and credit card details, clicks a button that says 'Submit', and places her order. When the software arrives on DVD five days later, Cassy puts the DVD into her computer and is presented with Alfred's contract terms as a 'Click Wrap' agreement. Cassy scrolls down through the agreement and notices the term "To the extent allowed by law, Alfsoft Ltd is not liable for the results of using this software". ... Cassy suffers an economic loss of 100, which is the cost of taking her computer to a local servicer to get the virus removed and Alfred's software uninstalled. Both Brian and Cassy contact Alfred, demanding to be compensated for the losses they have incurred. eanwhile, a few weeks after registering the domain name Alfsoft.com, Alfred receives a 'cease & desist' letter from lawyers representing a US software company, Alpha-Software LLC, who own the trade mark Alphasoft and registered the domain name Alphasoft.com in 2001. The letter alleges that Alfsoft.com is confusingly similar to Alphasoft.com and demands that Alfred transfer Alfsoft.com to Alpha-Software, otherwise they will take action to enforce a transfer of the domain name under the UDRP. Alfred approaches you for legal advice. Introduction Contracts have become ubiquitous in people's everyday lives. Unconsciously, they enter into different types of contractual agreements - when traveling by bus or rail, when purchasing goods and accepting services and in carrying duties regulated by contracts of employment. Contracts are so common and widespread that the ordinary man or woman in the street does not realise the legal intricacies and involvedness of a transaction they have entered into. As legal experts are aware, these transactions are not as lawfully simple as their everyday nature suggests. They require evidence of a consensus in item, or a meeting of the minds, achieved by a clear and unambiguous offer and an unqualified acceptance of that offer. Fortunately, society has developed special rules to allow people to determine what the exact terms of the contract are, when it was formed and where it is governed. The Internet is

Poetry and War Essay Example for Free

Poetry and War Essay How does Owen explore the themes of war through the power of his poetry? Written by: vdg How does Owen explore the themes of war through the power of his poetry? Answer Q Owen expresses the themes of war through the unique power of poetry. Both the mental and physical brutality of war is emphasised in the poems, â€Å"The Send off,† â€Å"Anthem for doomed youth† and â€Å"Spring Offensive,† furthering the responder’s understanding of a soldier’s life on the western front. Owen employs various poetic devices such as imagery, symbolism and sound techniques, and powerful language features, together helping to convey the different aspects of war, such as the themes of ___ (maybe 4 main themes). 100 words on extract, linking to q Wilfred Owen’s, â€Å"The send-off,† illustrates the consequences of war and reveals its cynical, secretive nature through the use of poetic devices. The title, â€Å"The Send-off,† depicts two different images about the nature of war. â€Å"Send-off† could be interpreted as a farewell to soldiers, in the hope of their return, or metaphorically could convey their literal fighting till death. The composer’s use of symbolism, â€Å"darkening lane,† portrays the sinister side of war, while the alliteration, â€Å"grimly gay,† creates irony. This depicts the soldiers’ hidden fear of going into battlefield, compared with their initial excitement at â€Å"send-off. † The composer also emphasises the fact that the â€Å"typical† send-off is an emotionless, mechanical procedure for many military personal, rather than a cheerful experience. Owen’s choice of diction is used to convey the horrors and themes of war. The metaphor, â€Å"Their breasts were stuck all white with wreath and spray. As men’s are, dead,† reinforces the concept of doom and sacrifice during war, through the onomatopoeia of â€Å"stuck† and the negative connotations associated with the word â€Å"dead†. Diction is used, â€Å"Dull porters watched them, and a casual tramp†¦staring hard, sorry to miss them†¦,† to demonstrate that most onlookers have a lack of emotion towards war. The rhetorical question, â€Å"Shall they return to beatings of great bells in wild train-loads? ,† conveys the uncertainty of war, where a soldier’s fate is unknown to many. The composer’s use of repetition â€Å"A few, a few, too few for drums and yells†, conveys a sense of loneliness, as there are only a handful of soldiers who have returned home, depicting the horrors of the aftermath of war. The composer’s use of imagery, â€Å"May creep back, silent†¦up half-known roads†, portrays the returned soldiers’ disillusioned state of mind, effectively giving the responder an insight into the consequences of war. The composer’s successful use of personification in this poem, â€Å"Then, unmoved, signals nodded† and â€Å"a lamp winked to the guard†, illustrates the secretive and cynical nature of war, and presents the mental assumptions about a typical war. Personification is also used, â€Å"So secretly, like wrongs hushed-up, they went,† to communicate the soldier’s unfair treatment at the hands of the government, while the phrase â€Å"they were not ours†, alludes to the soldier’s lack of belongingness. LINK TO Q Another poem, in which Owen uses the power of poetry to convey the themes of war, is â€Å"Anthem for doomed youth. † The title, â€Å"Anthem for doomed youth,† acts as an extended metaphor for the sacrificial and improvident consequences of war. Owen uses religious imagery, â€Å"candles† and â€Å"choirs†, alluding to the funeral ceremonies associated with such religious symbols, while also depicting the inhumane nature of killing during the war. â€Å"Doomed,† conveys a pessimistic tone and creates an image of entrapment. The opening rhetorical question, â€Å"What passing-bells for these who die as cattle? †, illustrates the dehumanisation of war through the use of animal imagery. Moreover, the composer’s repetition, â€Å"only,† highlights the insufficient homage paid to death. Owen also employs alliteration and symbolism to convey the themes related with war. Alliteration, â€Å"rapid-rattle†¦,† is used to assist the responder’s knowledge of the nature of death, and heightens our aural and visual senses to these disorientating images. Another example of alliteration, â€Å"sad shires†¦,† conveys the after effects of war and its devastating consequences. Owen also tries to convey the horrifying nature of war through his vivid use of symbolism. Religious and church symbols such as â€Å"bells† and â€Å"choirs,† denote religion as a sanctuary from the horrors and evils of war. Imagery, â€Å"What candles maybe held†¦shall shine in the holy glimmers of good-byes†¦Ã¢â‚¬ , transforms the mourner’s candlelight into tears and the â€Å"pallor† of mourners faces are compared to a â€Å"pall†, contrasting the different funeral images in war and peace. Also, the connotation of â€Å"each slow dusk†¦Ã¢â‚¬ , reinforces the cycle of life and death. It is evident that through the composer’s power of poetry, various themes been conveyed about war, thus heightening the responder’s understanding of the war experience. SUM UP THEMES In the final two lines of the poem, the composer makes successful use of imagery together with alliteration to convey the horrors of war, â€Å"Each slow dusk a drawing-down of blinds,† revealing the end for many soldiers’ lives. LINK TO Q Through the poem, â€Å"Spring offensive†, the composer conveys the various themes about war, through contrast, imagery and simile. The positive connotation, â€Å"Spring,† reinforces the idea of rebirth and renewal, which is juxtaposed with the destructive connotations associated with â€Å"offensive†. Owen awakens the audience through the harshness of the sound â€Å"f† in the alliteration, â€Å"fearfully flashed†. In so doing, the composer provides an ominous warning on the battlefield. Owen’s vivid use of death imagery, â€Å"Knowing their feet had come to the end of the world†, portrays a rather chilling and detrimental perspective of the battlefield. Owen continues to mix the ideas of war and nature in the third stanza. Here the composer effectively juxtaposes the beauty of â€Å"buttercups† with the men’s â€Å"boots,† to emphasise war’s unnatural repulsiveness. Owen’s use of simile, â€Å"clutched to them and to them like sorrowing hands†¦,† conveys mother nature’s unwillingness to relinquish the soldier’s lives. Simile is also used, â€Å"like a cold gust†, to depict the lack of warmth and quiet beginnings of confrontation, as war commences in the fourth stanza. Owen also successfully uses vivid war imagery to convey the various concepts of war in â€Å"Spring-offensive† and thus portraying the horrors present in war. The imagery, â€Å"So soon they topped the hill, and raced together†¦instantly the whole sky burned with fury†¦,† illustrates the dark and frightening nature of war amongst this peaceful physical environment, while the unity, â€Å"together,† highlights that the men go into battlefield as a group. Finally, the composer’s use of the rhetorical question â€Å"Why speak not they of comrades that went under? †, conveys the ghastly and silent nature of the battlefield, as the battle nears to an end. LINK TO Q Consequently, it is evident Owen has been able to integrate various poetic devices and language features into his poems, to reveal numerous ideas within war. Owen has been able to successfully convey the horrors of war through his power of poetry and his influential words. ANSWER THE Q Where ever possible, LINK TO Q!!! MEMORISE â€Å"The Send-Off† is a poem written about WW1 soldiers leaving their homes to go off to war. It is set in a train station where a soldier is watching the new recruits boarding the train. You can tell it is written by an on looking soldier because in line 12 he says, â€Å"They were not ours†; where as previously he had been referring to them as â€Å"them†. In â€Å"The Send-Off†, Owen conveys his feelings about the war and the young soldiers going off to die. You can tell he has a very pessimistic attitude to the likelihood of the soldiers surviving. You can see this from his continual references to death, â€Å"Their breasts were stuck all stuck with wreath and spray/As men’s are, dead†. To convey his emotions and foretelling further he uses a range of language. The actual words that he uses are quite simple, but he uses many effects to create imagery. In line 3, Owen uses the oxymoron, â€Å"grimly gay†, this gives the impression that the soldiers know what is going to happen to them and they are scared, but they put on a brave face anyway so as not to upset their families, each-other and also, if they don’t admit their fear to themselves, then maybe it will go away. In the poem there is often para-rhym, for example, â€Å"They were not ours†¦who gave them flowers†. There is more often though just a normal rhyme. This rhyme scheme seems to have no particular pattern; it will start a pattern, and then change it. It starts off A, B, A, A, B, C, B, C, and carries on in the same sort of irregular patterns. Maybe Owen is trying to convey the mixed, uncertain feelings and lives that can change so quickly, with a mixed, uncertain rhyme scheme. This is the same with the rhythm; I think this is to represent, instead of the regular, ordered marching step that the army is renowned for, there is disorder and chaos. I think that he is trying to convey the truth of war. Analysis of The send off 2006-09-10 Added by: John Terry This poem actually conveys a message to the readers. That war is not as glorious and honourable as it is always portrayed as. The pun in the title also shows this. The send-off could mean two things. Firstly, it could mean that the soldiers were being sent off to war. However, it could also mean that the soldiers were being sent off to their deaths. This emphasizes the fact that war actually is not what it is portrayed to be. It is not glorious and honourable to fight in war but the people and soldiers going through it are actually filled with grieve and most soldiers do not survive in war. The pun has brought across this message to the reader. WAR IS not an honourable and glorious thing to be in.

Is Rawlss Critique Of Utilitarianism Fair Philosophy Essay

Is Rawlss Critique Of Utilitarianism Fair Philosophy Essay The question we are going to deal with immediately draw my attention; as Rawls work on justice not only turns out to be theoretically relevant, but even particular considering the time it was published, it results being determinant from a historic point of view. Indeed A theory of justice was written in 1971, in these years as we know cold war reached its climax and contrast between the Soviet Union and the United States was severe. These conflicts implied not only a political (and fortunately not military) conflict, but at its deepest layer a difference in ideology, beliefs, thought. As well known the soviet model had its roots in Karl Marxs (1818-1883) communist philosophy while the western countries found their attachment mostly in utilitarianism. These philosophies oppose in its assumptions and appear not to be compatible witch each other. What Rawls proposes us is an innovating solution to conjugate social justice and utilitarianism in an innovating if not revolutionary theory of justice. He is considered to be the father of the third way among a centralized economy and laissez-faire. As previously anticipated the theory of justice also has a fundamental theoretical value as it marks the turning point in some very important and discussed conceptual differences which became part of nowadays political agenda. Rawls famous theory of justice criticized utilitarianism at its roots. After a brief introduction about the topic of discussion, my attention is going to focus on the basic ideas of utilitarianism as it is the philosophical theory which opposes most to Rawls theory of justice. We will then analyze Rawls attack to utilitarian philosophy as explained in his book: A theory of justice. Furthermore we will place our attention on the reasons why Rawlss judges utilitarianism wrong, and on other arguments against it. John Rawlss thought John Rawls is widely considered one of the most innovative and influential thinker of the twentieth century. Put in Amartya Sens words:By far the most influential and I believe the most important theory of justice to be presented in this century has been John Rawls Justice as fairness (Sen, 1992:p. 75) He was born in 1921 in the city of Baltimore, made his studies in Princeton and Oxford, before becoming a professor in one of the most known universities of the United States: Harvard. He is mostly known through his famous book A theory of justice (1971). The philosopher claims that justice is the first requisite of social institutions, just in the same way as the pursuit of truth is the final aim of any philosophy. His basic claim is that as a theory a needs to be discarded or at least changed in its missing parts if it is not true, in the same way institutions or laws have to be abolished or reformed if they are not fair. He goes on saying that even if society as a whole might profit from certain institution, they cannot be accepted and left in place if even only one person gets an unfair treatment as a consequence of their operation. Each person possesses an inviolability founded on justice that even the welfare of society as a whole cannot override. For this reason justice denies that the loss of freedom for some is made right by a greater good shared by others. It does not allow that the sacrifices imposed on a few are outweighed by the larger sum of advantages enjoyed by many.( Rawls, John A Theory of Justice  (Belknap Press of Harvard University Press), 1971, p 3.) As he defined his idea about justice, he wanted to give a rational foundation to it. He wanted to ensure that his justice assumptions were rational and shared by all members of society. Given the fact that individuals are different and have different aims in life it is necessary to find some principle which could be agreed on by all members. The way by which people could find a general agreement is very well known in philosophy and social sciences as public law. What is being referred to is the idea of original position and veil of ignorance. Part of its great success is due to the fascinating representation given by the author. He imagines a so called original position in which the single individuals decide the rules which will govern society. What is crucial is the fact that they do this choice in absolute ignorance concerning some relevant information of their future lives in society. The agreement is so being made in a condition of a veil of ignorance. This avoids the fact that some which might be born in a very rich family would obviously be against high income taxes to transfer some wealth to the worse off. The poor one on the other hand would definitely welcome such taxes as they could profit from them. The people making the choice are thus presented as rational and not interested in others. No one could get an advantage from the choice of certain principles which would advantage a certain category, as they would not know which role they are going to have in society. To sum up we can say that the veil of ignorance has to exclude people from the knowledge of facts which would bring them to have conflicts. Al the parties are equal in this position, indeed everyone would have the same rights in proposing rules and accepting them. The outcome of this decision leads to a fair agreement because it is conducted in fair conditions. This is the reason why this theory is known as justice as fairness. He states that the philosopher which contributed most to the development of his theory has been Immanuel Kant (1724-1804), since Kants ethic is based on the personal choice of free, rational and equal individuals. Therefore he arrives to claim that the principles of justice are to be seen as categorical imperatives in the Kantian way. Indeed by categorical imperative Kant means these moral principles which are to be rationally respected and accepted from a free and rational individual. Opposed to these we find hypothetical imperatives which are the ones which aim at certain specific goals. Concerning the principles which have to be expected from the decision take under the veil of ignorance, we should not consider them as defined principles for actions but as general guide lines for practical political decisions. It is to be noticed that some critics might emerge at this point, authors like Sen criticized the fact that exactly these principles would emerge from the contracting under the veil of ignorance: The outcome might be a different one. The first principle states the following: Each person is to have an equal right to the most extensive basic liberty compatible with a similar liberty for others. (Rawls, 1971) What is exactly meant as basic liberties has to be defined more precisely, indeed they are: a) The active and passive right to vote; the first refers to the possibility to choose a political actor according to our preferences (what is commonly understood as right to vote). The second one (passive right to vote) refers to the fact that we have the possibility to candidate for elections and possibility be elected. b) Liberty of conscience, which is basically the faculty to choose or decide by your own, your future life, your way of being and your own destiny. c) Freedom of speech and assembly, so the possibility to express your own ideas and make them public even if they do not fit and are not coherent with the current political situation and its majoritys ideas. The freedom of assembly indeed refers to the possibility to arrange political assemblies to discuss political and practical issues. d) Freedom to personal propriety, which is to be understood as the possibility to have the personal private propriety on your goods (although he states that the private propriety of means of production is not necessarily to be seen as a primary good). e) Freedom from arbitrary arrest, which means the fact that the public power has not the freedom to arbitrary (so without a reason), arrest individuals because they might oppose or disagree with the public power itself. The second principle: Social and economic inequalities are to be arranged so that (a) They are to be of the greatest benefit of the least-advantaged members of society, consistent with the just savings principle (the difference principle). (b) Offices and positions must be open to everyone under conditions of  fair equality of opportunity (Rawls, 1971, p.302) The first part of the second principle (a) holds the idea that the first goal in a choice should be to maximize the least well off rather than to maximize in general. (Maximin) This means that arrangements which imply inequalities might only be accepted if they increase the position of the poorest too. It is well explained by this graphical representation: C:Documents and SettingsRoberta SimeoneDesktoprawls function.jpg This graph is to be interpreted as if there were two individuals; giving freedom to our imagination let us call them: 1 and 2. The social utility of both is to be measured on the 45 degree line in the point of interception with the L curve. A few of them are marked in increasing utility order to give a general idea, I Already this argument (Maximin) proves the effectiveness of Rawls critique to utilitarianism because it gives attention to the distribution of wealth rather than considering merely the sum of all the agents utilities. This will be clear in the paragraph about utilitarianism. The justification for this argument is due to the fact that the randomness of the condition in which one is born is not linked to a moral entitlement. For instance the financial conditions of ones family or even the talents one has are merely casual. That is why it is right to increase first the worse off who had been unlucky in the lottery of life. Utilitarianism Utilitarianism was mainly born by Jeremy Benthams (1748-1832) work. His biggest innovation compared to previous thinkers was to found moral philosophy on a rational basis. This reflects the theoretical innovations of his time, which is the scientific method brought by enlightenment. He therefore tried to make ethics an analytical science which can be proven by logical and mathematical principles. This philosophy is founded on the basic idea that actions should only be judged from the value of its outcome. The key point if we assume this way of thinking, becomes to define precisely how we might value the effects of our actions. We could try to value different things which we generally assumed as good, such as happiness, satisfaction, wealth or even simple pleasure. Not giving any value judgment about this methodology to chose the right action, it is already possible to note that this part is particularly problematic as all these things turn out to be extremely difficult (if not impossible) to measure. The general principle is the so called utility, according to utilitarian philosophers it can be measured by calculation and thus it allows us to compare between actions leading to higher and lower utility outcomes. Bentham believes it is possible to possible to calculate pain and pleasure by using equations, this should be the way to define utility according to the duration and the strength of a feeling (positive or negative). Founding this principle of utility is a general assumption believed to be true by utilitarianism, it is the fact that any activity leads to two basic feelings, which are pleasure and its opposite: pain. Judgment about how to act should only be left to these two. In Benthams words: that property in any object, whereby it tends to produce benefit, advantage, pleasure, good, or happinessorto prevent the happening of mischief, pain, evil, or unhappiness  (Jeremy Bentham Introduction to the Principles of Morals and Legislation  ,1789). As we saw in this paragraph this basic understanding of utilitarianism does not allow us to go beyond a personal, individualistic judgment. How should indeed societys utility be considered? The definition of utility states that it should be considered compared to the part whose interest is concerned. If we consider society as the interested party which might be societys interest? In this philosophy social utility is simple: the sum of all individuals utilities. (As we saw, Rawls position criticizes exactly this simplicity by which utilitarianism simplifies individuals and the general social utility. Which effectively is a fair argument against it). An individualistic approach by which each person maximizes its own utility does not appear to be compatible with collective utility. The way utilitarian philosophers think that it is possible to enforce public interest is trough legislation as a tool, the law should define the principles society wants to respect and the actions which maximize social utility. A well planned legislation will lead to harmonize individual interest to social one by making obedience to laws more convenient than breaking it. This means that the expected utility of committing an action against the law should be lower than the possible advantage to commit a crime. Indeed Bentham tried to find a way to define particularly the penal code, in this way anyone would know the punishment applied for breaking the law which would be leading to a lower utility than respecting it. To give another graphical representation to be compared to the Rawlsian one we can have a look at the following graph: C:Documents and SettingsRoberta SimeoneDesktopUtilità  ut.jpg Again we have our 1 and 2 (individuals) determining social utility, the parallel lines have again a slope of 45 degrees this time turned through 90 degrees. The social utility is on the interception where the two individual ones cross. We can note the fact that even if one has all and the other any (interception between x axis u1 and W1) we still stay on the same social utility: W1. Critical points in utilitarianism Utilitarianism was all but left without critics, already Benthams successor John Stuart Mills (1806-1873) who was the second innovator in utilitarianism started to criticize different approaches and assumption used by Bentham. Indeed Benthams approach used to be focused on the theory by which the public actor should act. Mills on the other hand was focusing more on the personal morality of actions. Compared to Bentham he assumes an approach which is more internal, he tries to focus on the psychology of the agent. Here we find the first critic to utilitarianism; Mills believes utility maximization assumption to be too narrow to explain agents choices. An interesting critique is the one moved by Bernard Williams (1929-2003) it is well explained by an anecdote by Williams himself known as Jim and the Indians: Jim finds himself in the central square of a small South American town. Tied up against the wall are twenty Indians, in front of several armed men in uniform. A heavy man in a sweat-stained khaki shirt turns out to be the captain in charge and () explains that the Indians are a random group of inhabitants who, after recent acts of protest against the government, are just about to be killed to remind other possible protesters of the advantage of not protesting. However, since Jim is an honoured visitor from another land, the captain is happy to offer him a guests privilege of killing one of the prisoners himself. If Jim accepts, then as a special mark of the occasion the other Indians will be let off. Of course, if Jim refuses, there will be no special occasion, and the captain will do what he was about to and kill them all. () The men are against the wall and the other villagers understand the situation and are obviously begging him to accept. What should he do? (B. Williams, A Critique of Utilitarianism in Smart Williams, Utilitarianism: For and Against, Cambridge University Press, Cambridge, 1973) Since utilitarianism only considers the utility of the outcome of an action there is no choice. It is much better in terms of general utility to kill only one person rather than having 19 others been killed. This would simply be better because utilitarianism considers that each one counts for one and only one. What Williams argues is different: that it is not the same consequence if a person is killed by my direct action or if he is killed because of my indirect behavior, which in this case would be an act of not taking participation. Killing actively one person would not preserve our personal moral integrity because indeed we would have killed a human being. This would harm our own personal moral integrity even though it might be a better outcome in terms of social utility. That is the reason why this objection is known as the integrity objection. Rawls critique Rawls position is deeply against utilitarianism, as this philosophy is accepting to give up individual interests for majoritys ones. The utilitarian assumption that individual interest might be given up for society, is criticized even if the sacrifice of someones interest might lead to greater efficiency. For Rawls it is more important to ensure justice before efficiency. It is claimed to be wrong if the majority would get an advantage but the one who has to take the sacrifice is the worst of, and this is unjust. Accordingly, in a just society we have to assume equal citizen rights, which again according to him are an absolute right under any circumstance. The only admissible injustice would be the one which would prevent a worse injustice. The first critical point of utilitarianism he identifies is the fact that it tends to make the individual disappear. Utilitarianism has a very narrowed view of human beings only considering its utility, to the point that once the individual utility is calculated there is no other relevant information concerning the person. This kind of reduction leads utilitarianism to be a philosophy which is indifferent to identity and individuality of people. Further, another critical point is the one concerning distributive justice, utilitarianism tries to maximize the social outcome as a whole, what it still fails to take into account is the distribution of that utility.(As explained by the second graph). If we abstract and consider wealth as utility it does not make a difference it one individual has a lot and most others only a little: the general sum of all the utilities is still maximized. Between two actions, one leading to a utility of six for the first individual and an utility of one for the second, and another leading to three for each ,utilitarianism would choose the first because seven is greater than six. This is because all what matters is the sum of utility, although this leads to profound injustice. Finally he claims that each desire is to be calculated and compared to other desires although they might differ in their nature, what is to be understood as a qualitative versus quantitative difference. Conclusion What Rawls criticized in utilitarianism appears to be right for general principles of social welfare. Utilitarianism has to be awarded with the innovation to apply rationality to moral philosophy. Although it forgets the distribution of wealth problem. This latter one appears to be the most effective critique to utilitarianism. It is undeniable that the utilitarian view of each individual maximizing its own utility as he best believes also implies a higher grade of freedom of choice. This choices should thou be made in a way which is not interfering with social purposes. An action should not only be valued from the utility it brings to the single individual but society as a whole. Because in the end even the single individual is staying in society and thou being influenced from the status quo he stays in. Social welfare is not only profiting the ones who directly gain from it but the whole systems stability. Injustices are the seed of contrasts, the French aristocrats living the French Revolution might agree with this view. Not only is the critique effective but also fair on a moral basis. Society should not be led by individualistic principles, such an assumption would mean to put social morality on the same layer as individual one. But societies emerged from collaboration between individuals to achieve something more. This is the reason why the state should try to be better than individuals particularly concerning morality. On the other had it has to be stated that utilitarianism has the great advantage of being practical and effective to apply. The use of calculation implies an incredible advantage in terms of efficiency in decision-making. Further it is not clear why the two principles of justice should necessarily emerge from the original position, this is basically the critique moved to Rawls by many, among them Amartya Sen. The idea is that other principles might emerge from the choice made under the veil of ignorance.

Princess Diana :: essays papers

Princess Diana Throughout her life all eyes were always on Princess Diana. Millions came to identify with her and, when she died, they felt as though they have lost a best friend. More than a year after the sudden end of her privileged but imperfect life, Princess Diana's charity work still motivates many others to donate their own time in hopes to help the lives of others. Through the vigorous fund raising and campaigning, Princess Diana has greatly effected the lives of the patients she has reached out to. The honorable Diana Frances Spencer weighed in at seven pounds, twelve ounces when she was born on July 1, 1961. Her father announced at the time of her birth, she was nothing less than a "perfect physical specimen." She was the third surviving child of her parents. In 1967 her parents, Johnnie and Frances separated, then in 1969 their divorce became final. Johnnie Spencer won custody of their four children(Brennan19). On February 24, 1981, Princess Diana's life changed forever. Her engagement to Prince Charles, the heir to the British throne, was announced. They were married in Saint Paul's Cathedral on July 29, 1981. The ceremony was internationally televised. People all over the world tuned into the beautiful day when Princess Diana was married into one of the most powerful families in the world(Encarta). The young Princess of Wales unofficially came of age when she was twenty- six years old, married for nearly six years, and the mother of two young sons. That moment was a turning point in her life because she decided to become involved with AIDS, a subject shunned by "the great and the good" of British society. Overnight, Princess Diana changed from a young mum who liked to shop or listen to pop songs on her Walkman, to a mature young woman who had created a role for herself(Davies260). The metamorphosis came the day in April 1987 when Diana opened Britain's first purpose-built ward for AIDS sufferers, at London's Middlesex Hospital. Many were shocked at the fact that she didn't wear any protective clothing(Davies260). At that time the average Briton knew very little about AIDS. Some believed it could be caught and passed on by touch, kissing, or even hugging someone who was infected. The revelation that a royal, like Princess Diana, the mother of two young sons, one the heir to the throne, had taken such an enormous risk with a deadly disease shocked many people(Brennan88). Many people wondered, and still to this day wonder if it was

Benefits of Procedural Justice Essay

Folger and Konovsky (1989) explain that procedural justice refers to the perceived fairness of the means used to determine the amounts of compensation employees receive. Coetzee (2004) further describes it as the extent to which fair procedures and processes are in place and adhered to in an organization, and to which individuals see their leaders being fair and sincere in all they do. This essay will explore the benefits of procedural justice and in particular present an argument that supports the statement that the perception of procedural justice by employees results into positive work outcomes. Skarlicki and Folger (1997) identify the following positive consequences of procedural justice: organization commitment, intent to stay with the organization, organizational citizenship behavior, trust in supervisors and workmates, satisfaction with decisions made as well as increased work effort, job satisfaction and performance. It is these positive outcomes that are expounded on in support of the statement that positive work outcomes arise from the perception of procedural justice by employees. McFarlin and Sweeney (1992) point out that procedures define the organizations capacity to treat employees fairly and therefore if they see the procedures as fair, employees may view the organization positively. This positivity results into high commitment and supervisor evaluations. Findings in the study by Folger and Konovsky (1989) also reveal that procedural justice has been shown to be positively related to organizational commitment. Furthermore, Moorman, Niehoff and Organ (1993) show that procedural justice influences affective commitment in particular. Affective commitment refers to one’s psychological attachment to the organization as well as their identification with it (Muchinsky, 2006). Procedural justice influences affective commitment in a way that the fair procedures of allocating resources and resolving disputes in organizations represent the view that employees are valued and it is this value that results in the employee being more attached to and identifying more with the organization. In addition, Organ (1988) suggests that perceptions of fairness may also promote effectiveness in organizations through influencing an employee’s decision to perform organizational citizenship behaviors because in exchange for being treated fairly, employees would engage in discretionary gestures of such behavior. Organizational citizenship behaviors are â€Å"those contributions that employees make to the overall welfare of the organization that go beyond the required duties of their job† (Muchinsky, 2006, p. 326). This behavior may include avoiding complaints, attendance better than the group norm and courtesy. Moorman et al. (1993) further explains that employees go above and beyond their prescribed roles by demonstrating conscientiousness toward their work, trying to prevent problems with other employees, informing others before taking important actions, and refraining from excessively complaining about work, because they feel the necessity to reciprocate the fair treatment they have received from the organization. This is therefore yet another positive work outcome of procedural fairness. Furthermore, trust, which according to McShane and Von Glinow (2009) refers to positive expectations one person has toward another in situations involving risk, is yet another outcome that arises from procedural justice. Pearce, Bigley and Branyczki (1998) show that perceptions of procedural justice were associated not only with a greater trust in supervisors but also with a greater trust in peers as employees perceive their rights to have been honoured and can therefore reciprocate in any situation, since this trust is based on expectations that are held in common and can be reciprocated. In terms of job satisfaction and morale, those who perceive justice in their organizations are more likely to feel satisfied with their job and less likely to leave their job (Bakhshi, 2009). Moorman et al. , (2009) further explains that procedural justice may be a basis for an employee’s level of work satisfaction when that employee has developed a positive view of the organization due to its existing fair procedures. This then boosts the level of performance on the job. On the contrary however, perception of procedural injustice therefore in an organization will lead to a range of negative outcomes including low levels of organizational commitment and job satisfaction, reduced task performance and employee withholding of organizational citizenship behaviour (Pearce et al. , 1998). These are negative work outcomes that may therefore hinder the progress of n organization in the long run. In conclusion, this essay has defined procedural justice, and supported the statement that that the perception of procedural justice by employees results in positive work outcomes. This has been done by presenting in detail using a range of social science literature and empirical research the various outcomes namely trust, job satisfaction, organizational commitment, and organizational citizenship and identifying the negative outcomes of procedural injustice.

Third Battle of Kharkov in World War II

Third Battle of Kharkov in World War II The Third Battle of Kharkov was fought between Feb. 19 and March 15, 1943, during World War II. As the  Battle of Stalingrad  was concluding in early February 1943, Soviet forces launched Operation Star. Conducted by Colonel General Filipp Golikovs Voronezh Front, the goals of the operation were the capture of Kursk and Kharkov. Spearheaded by four tank corps under Lieutenant-General Markian Popov, the Soviet offensive initially met with success and drove back German forces. On Feb. 16, Soviet troops liberated Kharkov. Angered by the loss of the city, Adolf Hitler flew to the front to assess the situation and meet with the commander of Army Group South, Field Marshal Erich von Manstein. Though he desired an immediate counterattack to re-take Kharkov, Hitler ceded control to von Manstein when Soviet troops neared Army Group Souths headquarters. Unwilling to launch a direct assault against the Soviets, the German commander planned a counterstroke against the Soviet flank once they became overextended. For the coming battle, he intended to isolate and destroy the Soviet spearheads before mounting a campaign to re-take Kharkov. This done, Army Group South would coordinate with Army Group Center to the north in re-taking Kursk. Commanders Soviet Union Colonel General Konstantin RokossovskyColonel General Nickolay VatutinColonel General Filipp Golikov Germany Field Marshal Erich von MansteinGeneral Paul HausserGeneral Eberhard von MackensenGeneral Hermann Hoth The Battle Begins Commencing operations on February 19, von Manstein directed General Paul Haussers SS Panzer Corps to strike south as a screening force for a larger assault by General Hermann Hoths Fourth Panzer Army. Hoths command and General Eberhard von Mackensens First Panzer Army were ordered to attack into the overextended flank of the Soviet 6th and 1st Guards Armies. Meeting with success, the early days of the offensive saw German troops breakthrough and sever Soviet supply lines. On February 24, von Mackensens men succeeded in surrounding a large part of Popovs Mobile Group. German troops also succeeded in surrounding a large portion of the Soviet 6th Army. Responding to the crisis, the Soviet high command (Stavka) began directing reinforcements to the area. Also, on February 25, Colonel General Konstantin Rokossovsky launched a major offensive with his Central Front against the junction of Army Groups South and Center. Though his men had some success on the flanks, going in the center of the advance was slow. As the fighting progressed, the southern flank was halted by the Germans while the northern flank began to overextend itself. With the Germans exerting heavy pressure on Colonel General Nikolai F. Vatutins Southwestern Front, Stavka transferred 3th Tank Army to his command. Attacking the Germans on March 3, this force took heavy losses from enemy air attacks. In the resulting fighting, its 15th Tank Corps was encircled while its 12th Tank Corps was compelled to retreat north. The German successes early in the battle opened a large gap in the Soviet lines through which von Manstein pushed his offensive against Kharkov. By March 5, elements of Fourth Panzer Army were within 10 miles of the city. Striking at Kharkov Though concerned about the approaching spring thaw, von Manstein pushed toward Kharkov. Rather than advance to the east of the city, he ordered his men to move to the west then north to encircle it. On March 8, SS Panzer Corps completed its drive north, splitting the Soviet 69th and 40th Armies before turning east the next day. In place on March 10, Hausser received orders from Hoth to take the city as soon as possible. Though von Manstein and Hoth wished him to continue the encirclement, Hausser directly attacked Kharkov from the north and west on March 11. Pressing into northern Kharkov, the Leibstandarte SS Panzer Division met heavy resistance and only gained a foothold in the city with the aid of air support. The Das Reich SS Panzer Division attacked into the western side of the city the same day. Stopped by a deep anti-tank ditch, they breached it that night and pushed on to the Kharkov train station. Late that night, Hoth finally succeeded in making Hausser comply with his orders and this division disengaged and moved to blocking positions east of the city. On March 12, Leibstandarte division renewed its attack south. Over the next two days, it endured brutal urban fighting as German troops cleared the city house-by-house. By the night of March 13/14, German troops controlled two-thirds of Kharkov. Attacking again the next, they secured the remainder of the city. Though the battle largely concluded on March 14, some fighting continued on the 15th and 16th as German forces expelled Soviet defenders from a factory complex in the south. The Aftermath of the Third Battle of Kharkov Dubbed the Donets Campaign by the Germans, the Third Battle of Kharkov saw them shatter fifty-two Soviet divisions while inflicting approximately 45,300 killed/missing and 41,200 wounded. Pushing out from the Kharkov, von Mansteins forces drove northeast and secured Belgorod on March 18. With his men exhausted and the weather turning against him, von Manstein was compelled to call a halt to offensive operations. As a result, he was unable to press on to Kursk as he had originally intended. The German victory at the Third Battle of Kharkov set the stage for the massive Battle of Kursk that summer. Sources World War II Database: Third Battle of KharkovTimelines: Third Battle of KharkovHistory of War: Third Battle of Kharkov

3 Ways to Market Your Private School

3 Ways to Market Your Private School It was simple once, wasnt it? When it came to promoting your private school, you would create  a gorgeous brochure, mail it out to potential families, and wait for the phone to ring and the admissions appointments to be made. Its no longer that simple. Today, schools are finding themselves in a position of requiring a marketing plan to market to a savvier consumer. These prospective families have a long list of things that they are looking for in a school for their children, want to get an excellent education at an affordable price, and they want the best. Schools are facing a competitive marketplace, but many of them are faltering when it comes to marketing. So, how does your private school get noticed and where do you need to be focusing your marketing efforts? Here are three things you can start doing today to maximize your  marketing efforts: Evaluate and Optimize Your Website Today, it’s not uncommon for private schools to receive â€Å"phantom applications† meaning that there is no record of the family in their system before an application is received or request for an interview is made. Years ago, the only way to get information about the school was to inquire. Now, families can access that information through a quick online search. Therefore, it’s essential that your website serves a useful purpose. Make sure your school’s name, location, grades served, and application instructions are front and center on your website, along with your contact information. Don’t make people struggle to find this basic information they want; you might lose a prospective family before you even get a chance to say hello. Make sure the application process is outlined with easy-to-find dates and deadlines, as well as public events posted, so families know when you’re holding an Open House. Your site should also be responsive, which means it adjusts itself automatically based on the device the user has at the moment. Today, your prospective families will be using their phones to access your site at some point, and if your site isn’t mobile-friendly, the experience for the user won’t necessarily be a positive one. Not sure if your site is responsive? Check out the responsive design checker tool. You also need to think about how search engines view your schools site. This is called Search Engine Optimization, or SEO. Developing a strong SEO plan and targeting specific keywords can help your site get picked up by search engines and ideally display at the top of the search list. In the most basic terms, SEO can be broken down like this: Search engines like Google want to show users pages that have interesting and reputable content in their search results. That means that you need to make sure that your school’s website has interesting and reputable content that can be shown in search results.   You’re writing great content that uses keywords and long tail keywords- phrases- that people are searching for online. Start linking to previous content in your new content. Did you write a blog about admission process last week? This week, when you blog about financial aid as part of the admission process, link back to your previous article. This linking will help people navigate through your site and find even more great content. But, how will your audience find your content? Start by making sure you share your content using things like social media outlets (Facebook, Twitter, etc.) and email marketing. And, repeat. Blog, link, share, repeat. Consistently. Over time, you’ll build your followers up, and search engines like Google will take notice, slowly increasing your reputation. Develop a Robust Social Media Plan It’s not enough to have a website with great content. You need to share your content, and a strong social media plan is the perfect way to do that. You need to think about where your target audience is on a daily basis and how you’re going to interact with them. If you’re not already active on social media, you should be. Think about which social media outlet might be right for your school, and pick one or two outlets to use to start, if you haven’t already. Are you more interested in targeting the parents or the students? Determining your main target audience is key. Facebook and Twitter may be ideal for targeting parents, while Instagram and Snapchat could be best for students. How much time do you have to devote to a social media plan? Consistency is essential when it comes to social media marketing, and having regular content to share, and a purpose to what you’re sharing is important. Make sure that you have a plan that is realistic for the long-term, and that you are posting regularly. Ideally, you want to focus on evergreen content, which isn’t time sensitive and has a long shelf-life. That way, you can share the content many times, and it’s always relevant. Things like calendar reminders aren’t evergreen, and can only be used for a short period. Limit Print Advertising If reading this one causes you to panic, hear me out. Print advertising is expensive, and it’s not always the most effective use of your money. It’s hard to judge the success of print advertising truly, but many schools have stopped the vast majority of their print advertising campaigns, and guess what? Theyre doing better than ever! - Why?- Many of these schools have reallocated that funding to inbound marketing strategies, which helps them reach target audiences where they are on a daily basis. If youre thinking to yourself that theres no way your board of trustees will ever go for this, heres what happened with me: A board member at one of my former schools, came to me livid that we werent included in a major back to school advertising booklet that most of our peer schools were in. Four people have come to me asking why were not in there! I simply replied with, youre welcome. Think about it- if someone is looking through the newspaper and notices that you’re not there, is that a bad thing? No! You just saved money by not advertising, and the reader still thought about you. What’s the goal of advertising? To get noticed. If you get noticed by not advertising, that’s good news. And, people might even wonder why you’re not in the paper or magazine they are reading, which means they might head on over to your website or Facebook page to see what’s happening at your school. Not appearing in that Back to School issue might also make people think you dont need to be advertising, which makes them assume that youre doing so well, that applications are flooding in. This is a great reputation to have! Supply and demand. If people perceive your product (your school) as a highly desired commodity, then they will want it even more.  As long as you have other outreach efforts, not being in the print advertising sections isn’t going to hurt you. The benefit of digital advertising is instant conversions. When you can make a digital ad that leads the user right to the inquiry form where you get their contact information, that’s an ideal interaction. Print advertising requires the reader to move from their current media form (the print publication) to another media form (the computer or their mobile device) and search for you. When you advertise on Facebook and show up right in their timeline, that’s only one click to get them to interact with you. That’s easier for the user, and it saves you time and money! More inquiries with less money? Sign me up!

ESL Tips to Improve Your English Online

ESL Tips to Improve Your English Online Here are some tips to improving English both in how your learn and via the internet. Take It Slow Remember that learning a language is a gradual process - it does not happen overnight. Define Objectives Define your learning objectives early: What do you want to learn and why? - Take this quiz to find out what kind of English learner you are. Choose Well Choose your materials well. You will need reading, grammar, writing, speaking and listening materials - Beginners can use this starting English guide, intermediate to advanced learners can use this continue learning English guide. Change It Up Vary your learning routine. It is best to do different things each day to help keep the various relationships between each area active. In other words, dont just study grammar. Keep Friends Close Find friends to study and speak with. Learning English together can be very encouraging. - Soziety can help you find friends to speak English over the internet. Keep It Interesting Choose listening and reading materials that relate to what you are interested in. Being interested in the subject will make learning more enjoyable - thus more effective. Practice Grammar Relate grammar to practical usage. Grammar by itself does not help you USE the language. You should practice what you are learning by employing it actively. Flex Those Muscles Move your mouth! Understanding something doesnt mean the muscles of your mouth can produce the sounds. Practice speaking what you are learning aloud. It may seem strange, but it is very effective. Have Patience Be patient with yourself. Remember learning is a process - speaking a language well takes time. It is not a computer that is either on or off! Communicate There is nothing like communicating in English and being successful. Grammar exercises are good - having your friend on the other side of the world understand your email is fantastic! Use The Internet The Internet is the most exciting, unlimited English resource that anyone could imagine and it is right at your finger tips. Practice! Practice, practice, practice

Critical Analysis on Fools Crow by James Welch Essay

Critical Analysis on Fools Crow by James Welch - Essay Example It is, moreover, the poetry f "singers" like Ray Anthony Young Bear, Simon J. Ortiz, Joy Harjo, Wendy Rose, the late William Oandasan, Geary Hobson, Linda Hogan, and, again, Welch--especially in Riding the Earthboy Forty ( 1971; rev. ed., 1975)--that brings into greater focus the reason for this noticeable recurrence f seemingly antiheroic, alienated, and benumbed protagonists, singers, and speakers at odds with their pasts and the times and places in which they find themselves. It is the simultaneous impetus f atavism and modernism--the need, as Young Bear phrases it, "to be there, standing beside our grandfathers, being ourselves" and by meeting that need, to bring meaning to the twentieth-century predicament. (McCoy 110-112) An exorcism first: this is not "just another Custer book," nor is it unbalanced in any way by James Welch's aboriginal heritage. It is, in fact, a valuably enhanced examination f "the most depicted event in our [American] history" (p. 22). It incorporates the results f recent, innovative research methodology, using topographical and time-motion studies. It benefits, too, from an opportune archeological investigation by a young Canadian archeologist, Richard Fox f the University f Calgary, who conducted a timely dig following a 1983 grassfire which revealingly denuded the Little Bighorn battlefield. Welch had access to his family's oral-tradition accounts (his great-grandmother, Red Paint Woman, survived the Baker Massacre f 1870, about which more later); and by Welch's stylistic gifts (he is an acclaimed poet, novelist, and screenwriter). The book, solidly documented, also bears some well-controlled, reader-friendly hallmarks f "the nonfiction novel." It evolved quite naturally from a year and a half f research which was distilled into a twenty-two page scenario for a PBS documentary film (Last Stand at Little Bighorn, directed by Paul Stekler and aired in late 1992). Welch recapitulates, succinctly and clearly, the context and circumstances f the Little Bighorn disaster, focusing consistently and persuasively on the broad complex f cultural, economic, and philosophical factors which, conjoined, made that event inevitable. He does not indulge himself in Custer-bashing, so irresistibly tempting to so many recent non-Native investigators. Nor does he romanticize the often unsophisticated -- and, at times, hapless -- late nineteenth century Blackfeet; he is, on occasion, bluntly condemnatory, even though he clearly understands the almost irresistible pressures which undermined effectual Native solidarity then and now. (G ish 309-11) He is unblinking in his assessment f the basic motives f both sides: the whites wanted the vast northwestern hunting grounds f the Natives; the Natives, eager for the material trade goods which would make their hard lives easier, were willing to cede some f their land. There was, unfortunately, never any chance that a just exchange was possible. Welch points out, sardonically but without much rancor, that western Plains aboriginals lost their holistic lifestyle when the buffalo were transmuted by planned, systematic slaughter into fur coats, industrial belting, and bonemeal for the eastern industries f the whites; they were also degraded by

All of Tesco Case Study Example | Topics and Well Written Essays - 1500 words

All of Tesco - Case Study Example Of late the retail chain has entered into housing market. Tesco (2007): Tesco Stores has a strong corporate image which helps the organization to have a competitive advantage over the other players in the field. According to latest research, the supermarket chain has investments in many other businesses, such as property management, a cloth branding line which has led to the success of the company. The company is also accredited with the best marketing network that have made the company to do well nationally and international, this is achieved by exporting products to other countries such as Germany and south Korea. The company also boosts of a large branch network has enabled it to capture a large clientele base. In order to sustain such a market the Tesco has clear procurements and inbound logistics that it has put in place which it uses to ensure that its services are well delivered. Tesco (2007): Like any other marketing decision, choosing a channel supplier require a lot of thoughts and vast research in order to determine who can qualify to supply the company's products more effectively and efficiently in a way that it will meet the company's production objectives and overall procurement targets. ... Credit & financial condition Financial stability is very important in ensuring success level of any business organization, companies with financial power have an advantage when it comes to supplying because their have ability to expand their volume in relation to increased demands of the Tesco or they can easily acquire new technology to and value to their products. Tesco looks for a supplier with sound financial and credit management so that he can easily supply products without financial hindrance. Sound credit management will allow a supplier to receive some credit facilities from different financial institutions which is vital in running supplier enterprise. At the same time shareholders and other stakeholders will only have confidence in a supplier with sound financial and credit management. (Louis, et al, 2006) Production Strength Louis et al (2006) states that a supplier will only be effective if he can easily and effectively supply goods or service from to a client consequently, before selecting a supplier, Tesco have to ensure that the supplier member can easily and efficiently supplier the required materials to the company without due delays. The level of supplying and coverage of the supplier is considered to know how effective it is. Product Lines, The type of the product will definitely dictate the kind of supplier to recruit. As pertaining the supplier for Tesco supermarket chain, the supplier will have to be able to supply a large number of various products that the supermarket deals in. at the same time, Tesco chooses a supplier who has all the relevant certifications of the product safety measures which are required by the different concerned bodies to ensure that it gets what is safe. (Ruffian et al, 2000) How the

Health Economics Research Paper Example | Topics and Well Written Essays - 1500 words

Health Economics - Research Paper Example This means that most firms sampled that remained in business lies below the mean rating of the ratio of current assets and current liabilities. The median is greater than the mean. Furthermore, it is noted that there is an outlier in the data with a firm showing a ratio of 0.23. The distribution is also spread wide as shown by low kurtosis value and longer range. On the other hand, the shape of the distribution for firms that failed is positively skewed. The data gathered showed that most firms that failed are above the mean. The distribution is also peaked and shorter ranged. b) To test the hypothesis that failed firms have a lower ratio of assets to liabilities, the statistical procedure conducted is t-test. A null hypothesis is first created. The null hypothesis would be that the ratio of current assets and liabilities has no effect on the success or failure of the firm. If the data departs from the null hypothesis, then our alternate hypothesis that failed firms have a lower ratio of assets to liabilities will be correct. Below are the data for the t-test. The results as shown by the table above indicated that there is a significant difference in the assets to liabilities ratio between the firms that remained and the firms that failed at the 0.05 level. ... The distribution is also peaked and shorter ranged. b) To test the hypothesis that failed firms have a lower ratio of assets to liabilities, the statistical procedure conducted is t-test. A null hypothesis is first created. The null hypothesis would be that the ratio of current assets and liabilities has no effect on the success or failure of the firm. If the data departs from the null hypothesis, then our alternate hypothesis that failed firms have a lower ratio of assets to liabilities will be correct. Below are the data for the t-test. t-Test: Two-Sample Assuming Equal Variances Alpha = 0.05 Firms that Remained Firms that Failed Mean 1.73 0.82 Variance 0.41 0.23 Observations 68 33 Pooled Variance 0.35 Hypothesized Mean Difference 0 df 99 t Stat 7.172 P(T

Description of My Room Essay Example | Topics and Well Written Essays - 750 words

Description of My Room - Essay Example One opening is the door which provides passage for entering the room from the TV lounge. Moving clockwise, next comes the wall in which there is no opening. Next to that is the wall with a large window located in the center. Next to that is the wall with another door that joins my room to the bathroom. Both doors are of the same size. Their size is 4 feet by 8 feet each, in which 4 feet is the width of the door and 8 feet is the height of the door. The size of the window is 6 feet by 5 feet, 6 feet being the width of the window and 5 feet is the height of the window. The floor of my room is all covered with ceramic tiles. There is marble skirting on every wall 5 inches in height starting from the finished floor level. The purpose of this skirting is to keep the walls protected against stains and marks that might possibly be left by shoes. The skirting also protects the walls from the watermarks that might be left while cleaning the room if the skirting is not applied. A prominent fea ture of the wall that has no opening in it is the fireplace. A heater is placed in the fireplace. The heater is connected with a gas pipe engraved in the wall. A chandelier hangs from the middle of the ceiling till 2 feet in the air. One tube light is located at a vertical distance of 6 feet from the floor on the wall between the bathroom and my room. A small bulb is fixed at a distance of 8 feet from the floor on the wall with no opening. An air conditioner has been fixed on top of the window to regulate the temperature and keep the room air-conditioned. Mauve silk curtains drop over the window from its top all the way down to the floor. The curtains do not have any print and are thus plain. A lilac frill covers about a foot of the curtains from the top. The window opens to the lawn in front of my room. I can see Oak trees and Mulberry bushes from inside my room.  

Comparison of the Happiness Concept of Young and Elderly Person Essay

Comparison of the Happiness Concept of Young and Elderly Person - Essay Example Happiness baffles definition. Each one sees the new horizon. Happiness is also related to time and circumstances and the level of spiritual progression of an individual. Spiritual giants, philosophers, and intellectuals have written millions of pages on the subjects of ‘joy’ and ‘happiness’ that have eluded the humankind in the known history. In the final analysis, the happiness of each individual is within and one has to achieve the state of happiness for oneself and it varies from individual to individual. The wise saying goes, ‘there is a beauty in the sunrise and also in the sunset’. The concept of happiness of a young man (Sunrise) discussed in the above interview differs much from the senior citizen mentioned in the second interview (Sunset). The young man is clear about the type of happiness that he is going to pursue and he is interested in long-term happiness. This means he has a vision in life and would like to remain away from negativities and gives importance to ethical values in life. He has secular ambitions; desires to earn money taking up the career of his choice, and as such, this young man is going to shape into a balanced personality and will be happy in life in the real sense of the term. According to Janaro and Altshuler (2011), this youth is given to â€Å"Critical Thinking† (the faculty of rational and logical analysis; looking at subjects objectively, gathering all information, and the opposite of jumping to hasty conclusions based upon a purely emotional response) in taking decisions in life. In the case of the senior citizen, he has c ome to terms with his life after a fairly long inning and has firmed up with his concept of happiness. He seems to be an introvert personality; the divorce might have contributed to his staying away from the society and not mixing freely with the people.     

Authors, journalists,and artists throughout the Modern Chinese Essay

Authors, journalists,and artists throughout the Modern Chinese - Essay Example The reporting of incidents and occurrences using the invented methods like writing and picture taking improved journalism and made it advance to the level it is in the modern days. This paper will give a clear analysis on two pieces of journalism and literature that have become impressions of art In reviewing the works of Ah Cheng, he gives out his ideas about journalism, art, and literature in China. Ah Cheng came to the public and became famous in the 1980s. The period saw him as a member and one of the ‘seeking roots’ literary movement. In the movement, he was with other writers such as Han Shaogong and Mo Yan. Before Cheng became involved in writing and started writing fiction articles, he was fond of helping his father, Zhong Dianfei, who was a film critic. His father had composed the article, ‘The Art of Cinema’. Both Cheng and his father used ideas and influences that originated from Karl Marx, Hegel, the philosophies and ideas of Confucianism as well the classical Chinese literature writings such as the ‘The Book of Changes’. In the Festival by A Cheng, he draws inspiration from Kansha’s Observing Decapitation and Join the Crowd of Onlookers by Weiguan to depict different scenes in his work. Cheng uses vivid descriptions in his works to bring the reader closer to his scene in ways that place the reader as part of the events. The author takes his time to bring out even the minute details such as the description of drying up gun powder using iron skillets (Cheng 128). Cheng does not just mention that the individuals were drying up gun powder, but rather delves into the details to outline the process and bring the reader closer to the event. Such depictions are taken in positive light especially when the scene regards positive attributes that the society holds dear. In drawing a similarity to Kansha’s Decapitation, the festival has vivid descriptions of scenes that draw negative attitudes due to depictions of violence and

Description of My Room Essay Example | Topics and Well Written Essays - 750 words

Description of My Room - Essay Example One opening is the door which provides passage for entering the room from the TV lounge. Moving clockwise, next comes the wall in which there is no opening. Next to that is the wall with a large window located in the center. Next to that is the wall with another door that joins my room to the bathroom. Both doors are of the same size. Their size is 4 feet by 8 feet each, in which 4 feet is the width of the door and 8 feet is the height of the door. The size of the window is 6 feet by 5 feet, 6 feet being the width of the window and 5 feet is the height of the window. The floor of my room is all covered with ceramic tiles. There is marble skirting on every wall 5 inches in height starting from the finished floor level. The purpose of this skirting is to keep the walls protected against stains and marks that might possibly be left by shoes. The skirting also protects the walls from the watermarks that might be left while cleaning the room if the skirting is not applied. A prominent fea ture of the wall that has no opening in it is the fireplace. A heater is placed in the fireplace. The heater is connected with a gas pipe engraved in the wall. A chandelier hangs from the middle of the ceiling till 2 feet in the air. One tube light is located at a vertical distance of 6 feet from the floor on the wall between the bathroom and my room. A small bulb is fixed at a distance of 8 feet from the floor on the wall with no opening. An air conditioner has been fixed on top of the window to regulate the temperature and keep the room air-conditioned. Mauve silk curtains drop over the window from its top all the way down to the floor. The curtains do not have any print and are thus plain. A lilac frill covers about a foot of the curtains from the top. The window opens to the lawn in front of my room. I can see Oak trees and Mulberry bushes from inside my room.  

Authors, journalists,and artists throughout the Modern Chinese Essay

Authors, journalists,and artists throughout the Modern Chinese - Essay Example The reporting of incidents and occurrences using the invented methods like writing and picture taking improved journalism and made it advance to the level it is in the modern days. This paper will give a clear analysis on two pieces of journalism and literature that have become impressions of art In reviewing the works of Ah Cheng, he gives out his ideas about journalism, art, and literature in China. Ah Cheng came to the public and became famous in the 1980s. The period saw him as a member and one of the ‘seeking roots’ literary movement. In the movement, he was with other writers such as Han Shaogong and Mo Yan. Before Cheng became involved in writing and started writing fiction articles, he was fond of helping his father, Zhong Dianfei, who was a film critic. His father had composed the article, ‘The Art of Cinema’. Both Cheng and his father used ideas and influences that originated from Karl Marx, Hegel, the philosophies and ideas of Confucianism as well the classical Chinese literature writings such as the ‘The Book of Changes’. In the Festival by A Cheng, he draws inspiration from Kansha’s Observing Decapitation and Join the Crowd of Onlookers by Weiguan to depict different scenes in his work. Cheng uses vivid descriptions in his works to bring the reader closer to his scene in ways that place the reader as part of the events. The author takes his time to bring out even the minute details such as the description of drying up gun powder using iron skillets (Cheng 128). Cheng does not just mention that the individuals were drying up gun powder, but rather delves into the details to outline the process and bring the reader closer to the event. Such depictions are taken in positive light especially when the scene regards positive attributes that the society holds dear. In drawing a similarity to Kansha’s Decapitation, the festival has vivid descriptions of scenes that draw negative attitudes due to depictions of violence and

Education for All Essay Example for Free

Education for All Essay Education is the topmost priority of the government of Pakistan Awami Tehreek. The literacy rate will be raised through adult education movement and by imparting formal and informal education within a period of 10 years through a great educational revolution. The first priority of the manifesto of Pakistan Awami Tehreek is education for all (EFA). The literacy rate will be raised up to 90% in the next 10 years. The educational system from the initial stage to the level of university will be changed in the next 10 years by enforcing the modern and developed educational system. In keeping with the new educational policy the teachers will be trained in order to enhance their competence to meet the demands of new trends in education. The educational activities based upon thinking and understanding will be started systematically from early education and primary level. The basic knowledge of ideology of Pakistan and Islamic studies will be incorporated in the curriculum at every level. The educational institutions and curriculum will be purged of every kind of sectarian, regional, linguistic and sectional biases and hatred. For the effective implementation of educational reforms educational devolution scheme will be enforced in the department of education. Efforts made for the spread of education in the private sector will be encouraged at every level. Information technology will be promoted at economic, educational and industrial levels. The proposed reforms will also be implemented in the seminaries to integrate them in the national mainstream. Respect for human rights, rule of law and philanthropist behaviour will be made part of the curriculum of every level. Primary education confirmation card (PECC) for children will be issued throughout the country. The number of the students will not be allowed to exceed by 30. For this purpose the double shift system will be started in the schools so that the students are able to get maximum individual attention of the teachers. A special educational fund will be set up for the higher education of the helpless and needy students. Traders, industrialists, rich citizens and people with good economic standing will contribute to this fund on the basis of proportion of their income. Our government will impose educational emergency throughout country to achieve 90% literacy rate under 10-year educational plan. According to this plan, new educational institutions of every level will come into being and double shift system will be introduced in the existing schools. Thus the number of educational institutions will double through the introduction of this system. A ‘National Education Force’ comprising of the jobless educated youth will be established for the availability of educational staff, which will organize efforts for the achievement of 90% literacy rate. All Pakistani schools, colleges, universities and research centers will be linked to the national industrial enterprises so that the theoretical and practical knowledge is harmonized. Volunteer scholarship schemes would be launched at national level for the education of the c PAT on FB Education is the topmost priority of the government of Pakistan Awami Tehreek. The literacy rate will be raised through adult education movement and by imparting formal and informal education within a period of 10 years through a great educational revolution. The first priority of the manifesto of Pakistan Awami Tehreek is education for all (EFA). The literacy rate will be raised up to 90% in the next 10 years. The educational system from the initial stage to the level of university will be changed in the next 10 years by enforcing the modern and developed educational system. In keeping with the new educational policy the teachers will be trained in order to enhance their competence to meet the demands of new trends in education. The educational activities based upon thinking and understanding will be started systematically from early education and primary level. The basic knowledge of ideology of Pakistan and Islamic studies will be incorporated in the curriculum at every level. The educational institutions and curriculum will be purged of every kind of sectarian, regional, linguistic and sectional biases and hatred. For the effective implementation of educational reforms educational devolution scheme will be enforced in the department of education. Efforts made for the spread of education in the private sector will be encouraged at every level. Information technology will be promoted at economic, educational and industrial levels. The proposed reforms will also be implemented in the seminaries to integrate them in the national mainstream. Respect for human rights, rule of law and philanthropist behaviour will be made part of the curriculum of every level. Primary education confirmation card (PECC) for children will be issued throughout the country. The number of the students will not be allowed to exceed by 30. For this purpose the double shift system will be started in the schools so that the students are able to get maximum individual attention of the teachers. A special educational fund will be set up for the higher education of the helpless and needy students. Traders, industrialists, rich citizens and people with good economic standing will contribute to this fund on the basis of proportion of their income. Our government will impose educational emergency throughout country to achieve 90% literacy rate under 10-year educational plan. According to this plan, new educational institutions of every level will come into being and double shift system will be introduced in the existing schools. Thus the number of educational institutions will double through the introduction of this system. A ‘National Education Force’ comprising of the jobless educated youth will be established for the availability of educational staff, which will organize efforts for the achievement of 90% literacy rate. All Pakistani schools, colleges, universities and research centers will be linked to the national industrial enterprises so that the theoretical and practical knowledge is harmonized. Volunteer scholarship schemes would be launched at national level for the education.

Influences of Egyptian Art on Art Deco

Influences of Egyptian Art on Art Deco A dissertation on Art Deco how it was influenced by the discovery of Egyptian art, more specifically the findings at Tutankhamens tomb. Explore how the London exhibition of these findings was of great significance to the worlds of fashion interiors in the 1970s and how many designers started to redeploy Egyptian motifs in their work. Introduction Egyptian art and design was very much centred on decorative motifs and patterns for both large and small items. As Egyptian artefacts were uncovered and became known to modern civilization, their art designs began to have an influence on modern design.[1] This paper will look at how these Egyptian motifs and designs became hugely influential on the Art Deco movement in the 1920’s and 1930’s, as well as the revival of the movement in the 1970’s. There will be a particular focus upon the artefacts found in the legendary tomb of Tutankhamen. Through the London exhibition of this work, its decorative motifs spread into what we now know were the beginnings of the Art Deco movement. It also had a strong influence on the resurgence of Art Deco designs in 1970’s home decorations and furnishings. The paper will be split into two main sections, with the first section looking at the general influence of Egyptian design on Art Deco design. The second section will then look at specific examples of designs and designers to support the claims of Egyptian influence on Art Deco design through the artefacts of the Tutankhamen exhibition. Firstly, though, it is worth mentioning a brief history of how Egyptian design began to influence modern design, particularly in the Western world. It was in the 18th century that Egyptian design first became fashionable for furnishing within British homes, mainly through the influence of Italian design at the time. This is when obviously Egyptian items were being used as designs within homes, including obelisks and sphinxes. As Western society learnt more about Egypt through the decipherment of the Rosetta Stone, the opening of the Suez Canal and an exhibition of Egyptian artefacts by Belzoni in 1821, the trend for Egyptian design as a fashion continued throughout the 19th century and into the early 20th century.[2] However, during this time much of the Egyptian designs were limited to copies or replicas of large, visible artefacts of Egypt. It was not until the discovery of the tomb of Tutankhamen in 1922 that the styling of Egyptian design began to really influence modern design. The artefacts in Tutankhamen’s tomb were of amazing quality and style, and it is these artefacts that inspired the Art Deco movement. Examples first appeared in architecture such as the Hoover Building in London in 1931/32, which is still around today. Many other aspects of design from this period such as furniture, jewellery, and even clothing were influenced by Egyptian design. However, it was the Art Deco movement that took Egyptian motifs and designs and used them in a different way, rather than exactly copying or reproducing existing designs. [3] The artefacts of Tutankhamen again had an influence on design in the 1970’s as they were exhibited in London. This sparked a renewed interest in Egyptian design and again clothing, furnishing and decorations were created in an Egyptian style. The next section of the paper will look at the general design similarities between Egyptian design, particularly the Tutankhamen artefacts, and the Art Deco movement. Influence of Egyptian Motifs on Art Deco At first glance, the obvious similarity between Egyptian design as seen in Tutankhamen’s tomb and Art Deco design is the use of decoration to cover as many different surfaces as possible. Egyptian designs were highly decorative, and this was a huge influence on the Art Deco movement that used decorative patterns and design elements wherever there was space to do so. [4] However, the term Art Deco itself was not coined until the 1960’s, and in the 1920’s and 1930’s the movement which is later known as Art Deco was more concerned with mixing the glamour of Hollywood with the mystical and spiritual designs of ancient cultures such as Mayan and Egyptian. The concept of Art Deco was to do with forms, shapes and geometric lines which signified the rise of the machine age, the aeroplane and the automobile. However, they also mimicked the geometric patterns found in Egyptian design and hieroglyphs.[5] As 1930’s Britain and America were reaching a more advanced stage than modern society had ever achieved, the style of Art Deco paid homage to this through its use of the Egyptian motifs – the motifs of the ‘pinnacle’ of ancient society. The influence from Egyptian design also had to do with a fascination for the primitive and the primeval of ancient times. The influence of the Tutankhamen artefacts can be seen in the adoption of pharaonic imagery in Art Deco, such as scarabs and cats.[6] An article in Harpers Bazaar in 1928 showed this influence directly by showing women’s accessories of the time against profiled heads of Egyptian females.[7] There was a very clear influence from Egyptian design on the Art Deco architecture in cities like London and particularly Manhattan in the 1930’s. Symbolically, the beginning of the era of skyscrapers is like the looming of the ancient Pyramids. There is a certain sense of mystery in such powerful and dominating structures, and this was certainly part of the Egyptian influence on Art Deco architecture at the time.[8] Other designs in Europe more showed more direct influence from Egyptian design, with pyramid style apartments and buildings being planned in London, New York and Paris as a sign of luxury and sophistication.[9] Hybridism is another area where Egyptian design has influenced Art Deco. Egyptian design was based upon a mix of traditional and contemporary styles, and mixed decorative style with function and purpose. Art Deco also did this by mixing not only Egyptian styles but the styles of other ancient cultures as well as the functionality and precision of modern design.[10] Whilst Egyptian design was a hybrid of designs from the cultures and peoples that were dominated by the ancient Egyptians, so Art Deco was a mixture of the traditional and the modern from all over the world. Egyptian design was also important as a social influence on Art Deco, because the discovery of Tutankhamen and the tomb’s wonderful artefacts represented a time when luxury, mysticism and a ‘golden age’ were occurring. During the 1920’s and 1930’s people were still recovering from the ravages of the First World War, and they wanted to move away from those times of hardship into a new era of peace, fashion and decadence. Egyptian design was a perfect representation of such an era, and this is another reason why the Art Deco designs of the time incorporated Egyptian motifs.[11] The geometric patterns of Art Deco however are perhaps the main focus of the movement’s aesthetic, and came not only from Egyptian design influences but from the influences of Cubism. It was the geometric patterns of Cubism mixed with the decorative aesthetic of Egyptian design that influenced much of the European and American movements of Art Deco during the 1920’s and the 1930’s.[12] A further design aspect of Art Deco influenced by the Egyptian, or at least the perception of Egyptian, design was the concept of feminine style. The 1920’s and the 1930’s were the start of a new era for feminine style after the austere fashions of the early 1900’s. Egypt, with its female gods and female ruling figures, is seen as a barometer of classic feminine elegance and style. Therefore, many of the fashion styles and interpretations of Egypt at the time were based on this idea of femininity. Nowhere can this be better seen than in the 1930’s film version of the story of Cleopatra, where Cleopatra is played by Claudette Colbert. The movie was made on the back of the popularity of Egyptian-inspired Art Deco, or ‘Nile Style’ as it was sometimes referred to in Hollywood circles. Colbert’s image as Cleopatra was far more about current Art Deco style than historic recreation of Egyptian design.[13] She even advertised her hair in a curled ‘Egyptian’ style and endorsed Cleopatra Egyptian-inspired dresses and gowns like those shown in the movie. Even the physical feminine style for women at the time of being tall and thin was similar to historical records of the feminine style preferred in ancient Egypt. Her costumes in the film were influenced by those historically recorded for Isis. Below is an example of this style, showing the influence of Egyptian style on Art Deco even in contemporary movie-making of the time. This may have been a film based on an Egyptian story, but Colbert was known for wearing modern styles even in such movies and this is reflected in the Art Deco Egyptian dress worn. Colbert’s Art Deco Cleopatra Look[14] The Art Deco movement’s use of Egyptian motifs and design was certainly launched fully by the discovery of Tutankhamen’s tomb in 1922, and this set off the recreation and interpretation of Egyptian artefacts and design in almost all areas of art and design. This ranged from costumes such as those designed by Sonia Delaunay, the Egyptian Theatre by Grauman and the biscuit tins of Huntley and Palmer. Some of these designs will be examined more closely in the next section of the essay. What all of these designs share is the sense of decadence, elegance and sophistication that people craved during this era and was expressed through the use of Egyptian motifs.[15] Art Deco architecture was influenced by Egyptian architectural techniques in that it places a certain importance on aesthetics as well as functionality. This makes the architecture closer in some ways to painting or art rather than merely the design of buildings. Art Deco buildings like the Egyptian buildings were highly functional, but not at the cost of style and decoration.[16] Jewellery of the Art Deco period was also greatly influenced by Egyptian design as well. The fascination with Egyptian culture meant that artefacts from Tutankhamen’s tomb were reproduced or at the very least elements of their design were used for highly sought after jewellery pieces. Although Egyptian motifs had been used before this time, this was the first time that they were used to such an extent in modern, fashionable design. Van Cleef and Arpels in Paris set tiny Egyptian figures in coloured stones into a diamond background, and Cartier designed Egyptian-inspired clocks. A heavy use of previous metals such as platinum and gold as well as diamonds became more popular, inspired by the hugely elaborate and stunning gold pieces found in the tomb. However, this type of jewellery became less popular after the 1929 Wall Street crash and cheaper materials were again used.[17] However, not all of the Art Deco movement was influenced so heavily by Egyptian design. The Art Deco movement in Paris was influenced more by the visit of the Russian ballet and the aesthetics that came with their performance. However, in London and New York the scenes, particularly architecture and interior decoration were highly influenced by Egyptian design.[18] However, towards the end of the 1930’s the style started to become less fashionable, and tastes changed. The Art Deco movement though would be revived in Britain in the 1960’s and 1970’s, again when it was heavily influenced by the arrival of the London exhibition of the Tutankhamen artefacts. The first stirrings of the Art Deco revival in London were through retail styles of stores like Biba in Kensington. The ceramic designs of Clarice Cliff were still in high demand, and even the headquarters of MI6 has a number of Art Deco touches in terms of detail and symmetry. [19] However, it was the arrival of the Tutankhamen exhibition in London in 1972 that again sparked a revival of Egyptian-inspired Art Deco style. The sheer excitement and opulence of the exhibition of these world famous treasures meant that Egyptian design once again became fashionable. The exhibition attracted around 1.7 million viewers in its year run and inspired the revival of the Egyptian inspired Art Deco movement that is sometimes referred to as ‘Egyptian Revival Art’.[20] This revival of the Art Deco was also a response to Modernism that had deemed Art Deco too decadent and had replaced the decoration with ‘cleaner’ looks. The Postmodernist architecture and design began to pay homage to the decorative excesses of Art Deco and ornate jewellery, ostentatious sports cars and lacquered furniture once again moved design back towards a more decorative aesthetic.[21] It was almost as if the arrival of the Tutankhamen exhibition sparked a remembrance of the Art Deco style, and this created the first real collecting phase of Art Deco in the UK. Exhibitions and retrospectives began to flourish and the movement was looked at again in a new light. It once again became fashionable as celebrities such as Elton John and Barbra Streisand began to collect Art Deco pieces. [22] We have seen in this section how Egyptian motifs were one of the key elements in the Art Deco movement in the 1920’s. The real spark of inspiration came with the discovery of the tomb of Tutankhamen by Howard Carter in 1922. The decadence and decorative appeal of the artefacts in this tomb appealed to the tastes and fashions of the time and became imbedded in the Art Deco movement. The architecture of New York and London during this period is highly influenced by Egyptian motifs, as well as the furnishings, fashion and art. Although the movement was replaced by Modernism in the 1940’s, the arrival of the Tutankhamen exhibition in London in 1972 once again created a demand for Art Deco designs that were inspired by Egyptian motifs. The next section of this paper will examine some of the key examples of Egyptian motifs within Art Deco design in the 1920’s/30’s and the 1970’s in Britain and how they are inspired by the artefacts found in Tutankhamen’s tomb. Examples of Egyptian Motifs in Art Deco Fashion and Interiors The Egyptian motifs appeared in Art Deco in the 1920’s and 1930’s most prominently in the architecture of Britain and America. In Britain, perhaps the best surviving example of this Egyptian inspiration in Art Deco is the Hoover Building in Perivale.[23] Other good examples still to be seen in London are The Daily Telegraph Building designed by Ernest Elcock (1928-1931). This building has huge, bulging Egyptian columns. Another building of the same era is the Carreras Building in Camden which features an imposing Egyptian colonnade. [24] The Carreras Building is influenced by the Temple of Bubastis, the cat-headed goddess. It had a sense of spaciousness and light to match the mystical feeling of the ancient temple, and was adorned with a wide variety of Egyptian motifs and designs.[25] In America one of the earliest examples was the Egyptian Theatre (1922) by Sid Grauman. However, many of the skyscrapers in New York built during this era have some Egyptian influence – even the famous Empire State Building with its needle-like point and angular edges similar to many of the ‘needles’ found in Ancient Egypt.[26] The rebuilding of San Francisco after the terrible 1906 earthquake was masterminded by Timothy Pfleuger. He built a number of Art Deco buildings including the Castro Theatre and the Telephone Building. Pfleuger mixed all types of ancient cultural influences into his decorative works including Egyptian and Mayan motifs.[27] Interior design was also influenced by the Egyptian motifs from Tutankhamen’s tomb. The Harrods Egyptian escalator hall in London may not be the best example of Art Deco, but it shows how the influence of Egyptian design continues even as art movements change. The designer, William George Mitchell said that he wanted the â€Å"staircase to be a walk-in sculpture, a journey from the Lower Nile to the Upper Nile.†[28] It is also clear that the areas where Art Deco was most prevalent tend to have the most examples of Egyptianized architecture. London has some, but the Art Deco movement was more prevalent in New York and this is where the largest concentration of Egyptianized buildings is located. The influences of Egyptian design could even be seen in the writings of famous literary minds of the time. F. Scott Fitzgerald begins one of his most famous short stories known as ‘May Day’ with a sort of Mock Arabian introduction of how New York will be reborn for the Art Deco. It establishes the importance of exoticism within Art Deco, which is certainly something that Egyptian design can add to the mix.[29] This exoticism can be seen in the jewellery of the time, particularly the high-aesthetics of Cartier. As Bracewell discusses an exhibition at the Victoria and Albert museum on Art Deco, a 1925 vanity case is mentioned as an example of this Egyptian-inspiration in Art Deco. The vanity case is the shape of a sarcophagus, and illustrates the exotic luxury that is synonymous with Egyptian designs in Art Deco pieces. The catalogue option for the vanity case reads as a veritable plethora of luxurious materials and decorative design – Gold, platinum, carved bone, sapphires, emeralds, diamonds, onyxes and enamel; interior with folding mirror, tortoiseshell comb, lipstick holder and cigarette compartment.[30] The Cartier jewellery epitomised both the visual design aspects of Egyptian design in Art Deco, but also the ethos and ideals of the Art Deco movement. The jewellery was decadent, but because it harkened back to the past and primeval culture it was not ostentatious in the same way as the Art Nouveau movement before it. The Cartier brand and its use of precious materials using modern lines, but combined with ancient motifs and symbols, shows the glamour and escapism that Art Deco was trying to create.[31] The furnishings of the time were also examples of the almost Pharoah-esque aesthetics of the Art Deco movement. Two houses in England – Coleton Fishacre and Courthauld house – are excellent examples of the use of luxurious fabrics and different textured materials within Art Deco interior design. The influence from Egyptian design is less obvious here, and is more to do with the luxurious fabrics and importance of aesthetics that are stylistically similar to the ancient Egyptian palatial interiors. Both use clean lines mixed with good colours, sensitive lighting and textured materials to create a tactile environment. The interior of Coleton Fishacre was designed by Basil Ionides, who invoked a Jazz Age feel in the house. Dining rooms contained Lalique lights, and ornate iron framed furnishings. The sea-blue tabletop was clearly influenced by the colours within the Tutankhamen tomb. [32] The initial movement of Art Deco was certainly geared towards the upper classes and incorporated not only the influences from the Tutankhamen tomb but also the improvements in transport technologies and communication. This brought new and exotic materials to the market such as ebony, shark skin, mother of pearl, lacquer and tropical woods. This allowed for experimentation with new and exciting materials, but still paying tribute to the traditional and ancient cultures where they came from. The Egyptian influence was just one of these influences, although perhaps the most striking of all thanks to the artefacts found and the decorative beauty of the items in the tomb. The rise in consumerism reflected the dawning of a new and wonderful age, and so it was only natural that elements of previously successful and respected societies would be included in design. With no society more famed and revered in the ancient world than Ancient Egypt this meant the design elements crept into many of the styles of age including the Chrysler Building by William Van Alen (1927-1930). Just as the pyramids of ancient times were engineering wonders that looked like they could not be built by the hands of humans, the modern skyscrapers of the 1920’s and 1930’s were designed to look like they were made by machines, with their huge heights and angular structures.[33] However, the movement changed somewhat in the later era of Art Deco and the revival in the 1970’s, where again ‘Tutmania’ took over and the demand from the masses for Egyptian inspired design meant that mass production techniques and cheaper materials were now used and the focus was less on luxury and more on the motifs and exoticism of Egyptian design. The designs became more like reproductions of Egyptian designs than inspirations within a distinct movement. Fashion throughout the Art Deco period though was perhaps one of the most heavily influenced areas of design. Delaunay was one such fashion designer of the Art Deco period who was influenced by Egyptian designs. She had always incorporated different styles into her work, including influences from Fauvism, Cubism and ethnic trends. Her career saw her develop from a painter to a designer, and it was in her capacity as a designer that she was involved in costumes for Diaghilev’s version of Cleopatra (1917). Many of the costumes for dancers of this production could not be full recreations of Egyptian clothing, but instead were Art Deco pieces that hinted at Egyptian motifs through the scarves and other accessories for the costumes.[34] However, it must also be shown that there were a number of designers within the Art Deco movement influenced by other designs. Clarice Cliff marked her Art Deco with different ethnic designs, but was perhaps most famous for her use of bold colours and Cubist designs. Although there are certainly some Egyptian influences in Cliff’s work, it was her hybridity and blending of styles in pottery that made her a success in the late Art Deco period, and still makes her work sought-after today. Cliff mixed themes from the Jazz Age and exotic elements of different ethnic cultures with elements of De Stijl and Cubism to create Art Deco pottery that was influenced by everything yet looked like none of the individual influences. The items she created were meant as household items and used materials that were less expensive than the opulence associated with the earlier Art Deco period. However, the concept of hybridity is certainly an idealistic homage to the hybridity seen within the great and Ancient Empires such as the rule of the Egyptians. Their culture mixed together all of the cultures they had observed and the knowledge they had learnt, which was evident in their beautiful but elaborate designs. Cliff’s design mimics this with its use of hybridity, and whilst visually there are few influences in Cliff’s work to Egyptian design, her use of Art Deco hybridity is indirectly influenced by the hybridity of Egyptian design. [35] Virtually all of the major Art Deco designs have some influence from Egyptian design, either through their visual aspects such as Egyptian motifs or through the ideals of hybridity, exoticism, decoration and aesthetics. The designers that have been looked at in this section give a glimpse at both the visual influence of Egyptian design on Art Deco design as well as the idealistic influence. From the deep-sea blues of the table at Coleton Fishacre to the bejewelled sarcophagus-shaped case created by Cartier, Art Deco owes a great deal of its stylistic and visual appeal to Egyptian Design. This is most evident in large cities such as London and New York where the giant architectural monoliths carry the motifs and flourishes of Egyptian design. Whilst Egyptian design was popular before the Art Deco movement, it was the discovery of Tutankhamen’s tomb in 1922 that really influenced the movement. The artefacts found in this collection were so mesmerising and unlike anything seen before that their style was sought-after as an escape from the previous designs of the late 19th century and early 20th century. This link to Egyptian design is not only in the visual aspects but in this ideal of luxury, exoticism and hybridity that epitomises Art Deco. The next section will conclude the paper, and look at the main points of similarity and influence between Egyptian design and Art Deco, and how this is particularly linked to the Tutankhamen artefacts. Conclusion Art Deco’s goal was to break away from the Art Nouveau of the 19th century and break the rule of not paying tribute to past styles, whilst still looking forward. Art Deco did this by looking at truly ancient motifs and styles from Egypt that was at once primeval and dazzlingly modern because of the distance of time between the modern era and the ancient era.[36] The need to move away from the horrors of the First World War and embrace and new, elegant and decadent present meant that the 1920’s were a place where decorative design took precedence. However, it was the discovery of Tutankhamen’s tomb in 1922 by Howard Carter that really caught the imagination of the public and pushed Egyptian design as a major influence for the Art Deco movement. Although the term Art Deco was not coined until the 1960’s[37], the influences of Egyptian design on the movement in the 1920’s and 1930’s can be seen throughout all aspects of design at this time. The Art Deco architecture of New York and London was heavily influenced by Egyptian motifs including the pyramid shapes, the decorative interiors and exteriors and the sheer size and dominating presence of the buildings themselves. The design aspects of furnishings, jewellery and even fashion were influenced by Egyptian design during the Art Deco period. The two styles have similarities in concept and meaning as well as visual appearance, with both styles being a synergy of different styles and techniques from the past and the present. This is why the influence of Egyptian design within Art Deco is so far reaching, with all the different materials and types of design being used in this movement. Also, both movements place the bulk of importance upon decorative aesthetics, with function important but not at the cost of decoration. The use of precious metals, frequent and multiple design elements and geometric designs also match. Even the ideas of femininity were fairly similar as can be seen through Hollywood movies of the time and their use of sleek, tall women wearing clothes that enhanced their appeal as ‘Goddesses’ or powerful, mysterious women. The movement was replaced by modernism in the 1940’s, but it was once again revived in the UK in the 1970’s with the arrival of the London exhibition of the Tutankhamen artefacts. Egyptian-inspired furnishings, decorations, jewellery and fashion became popular, and this era is often dubbed as the ‘Egyptian Revival Movement’. It coincided with a renewed interest in Art Deco, and shows the deep links between the Art Deco movement and Egyptian design not only in visual similarity but in design ideals and principles. In conclusion, the influence of Egyptian design on Art Deco both in the 1920’s/1930’s and the 1970’s was significant, constituting not only a visual influence on the movement but a stylistic and symbolic significance. Although Art Deco’s primary style of geometric patterns and lines was perhaps more heavily influenced by Cubism, the decorative aesthetics of Egyptian design brought many of the design aspects and motifs that we associate with the Art Deco movement. Bibliography 20TH CENTURY LONDON. (2008) Art Deco Style. (Online). Available at: http://www.20thcenturylondon.org.uk/server.php?show=conInformationRecord.72 (Accessed 25th October 2008). BINNEY, M. (2007) Vibrant motifs from the old world found new life in Art Deco. The Times, November 15th, 2007. Available at: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/specials/tutankhamun/article2864301.ece BRACEWELL, M. (2003) Another Time, Another Place. New Statesman, 132(4631), p. 38+. CHILVERS, I. (1999) A Dictionary of Twentieth-Century Art, Oxford, Oxford University Press. CLOUZOT, H. (1997) Art Deco Decorative Ironwork, Courier Dover Publications. CONDON, S. (2007) How Hollywood manipulates history through costume, University of Portsmouth Dissertation. Available at: http://dissertations.port.ac.uk/179/01/CondonS.pdf CRANFIELD, I. (2001) Art Deco: An Architectural and Interior Design Source Book, Devon, David Charles Publishers. DAWSON, J. (2003) Deco Rationale. The Architectural Review, 214(1275), p. 21+. DOWS, D. (1942) Review of Egyptian Architecture as Cultural Expression by E. Baldwin Smith. American Jo